Loomis Construction: $44K+ revenue and 22 appointments in 30 days

Challenge

Loomis knew how to sell roofing but depended on one source of opportunities. To scale reliably they needed consistent appointments, one place to track every lead, and more than one acquisition channel.

• Reliance on one source of incoming opportunities
• No central tracking for leads, follow-ups and estimates
• Door-to-door team capacity underused
• Manual follow-up letting hot leads slip away

Our approach

1. 1

   High-intent roofing campaigns

   Targeted at homeowners needing replacements and major repairs, with low-budget requests filtered out early in the form.

2. 2

   Custom CRM and automated follow-up

   Estimates, appointments and project status in one pipeline, with automated SMS and email nurture to keep leads warm.

3. 3

   Multi-channel and door-to-door

   Ads aligned with canvassing, plus hiring support and automated review and referral requests to satisfied customers.

The data

Facebook campaign breakdown for the first 30 days.

Results

• $44K+ revenue generated and closed in the first 30 days
• $49K in active pipeline moving through final estimate stages
• 54 qualified roofing leads across active channels
• 22 confirmed appointments booked straight onto the calendar

What we learned

• The real win was not the revenue. It was a business that no longer relies on a single source of leads.
• Paid ads, door-to-door sales, referrals and a CRM now work together instead of one channel carrying everything.