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Case study · Landscaping

Irrigo Landscaping: 36 booked appointments and $14K+ revenue in 60 days

From word-of-mouth survival to a controllable source of homeowner appointments.

About
Landscaping company in Knoxville that grew one customer at a time through referrals.
Industry
Landscaping
Location
Knoxville, US
Timeframe
60 days

Scope of work

  • Premium project targeting
  • Localized Facebook ads
  • Direct booking funnel
  • Lead qualification

Key results

$14K+Closed revenue in 60 days
36Onsite appointments booked
106Pre-qualified inquiries
34%Inquiry-to-appointment rate
$9KActive pipeline
60 daysTime to results

Challenge

Quality work, but most jobs came through referrals and word of mouth. With no predictable lead source, there was no way to forecast revenue, hire, or invest in growth.

  • No visibility into next month's crew capacity
  • Unable to hire or invest without a revenue forecast
  • Chasing small, low-margin mowing jobs to fill the schedule
  • Waiting for the phone to ring

Our approach

  1. 1

    Premium project targeting

    Campaigns focused on higher-margin design, hardscaping, sod installation and planting, not basic lawn care.

  2. 2

    Localized ads

    Geo-targeted to high-income Knoxville neighborhoods, cutting crew travel time and improving relevance.

  3. 3

    Direct booking funnel

    A booking link let qualified leads book estimates straight onto the owner's calendar.

The data

Ads Manager results and the calendar they produced.

Irrigo Landscaping Facebook Ads Manager results showing campaign stats
Ads Manager: over 100 leads at an efficient cost per lead.
Irrigo Landscaping calendar booked with appointments
Calendar filled with residential landscaping estimates.

Results

  • $14K+ in closed revenue from new customers within 60 days
  • $9K in active pipeline in final follow-up stages
  • 106 pre-qualified local homeowner inquiries from targeted ads
  • 36 onsite estimate appointments booked directly on the calendar

What we learned

  • Referrals are a passive strategy. A real business needs a channel it can turn up on demand.
  • The biggest shift was mindset: treating the company as a business built for growth, not just the next job.

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