Panacea Home: 23 qualified remodeling appointments in 30 days, without referrals

Challenge

Great work, but opportunities came from referrals and the occasional inquiry. Some weeks were full, others empty. And because the owner ran every estimate himself, every unqualified lead cost him time.

• Estimating schedule clogged by small repair requests
• Erratic lead flow that made hiring and planning impossible
• Hours driving to site visits for people with no budget
• Heavy dependency on referrals and dry spells

Our approach

1. 1

   Project type filtering

   Ad messaging built around full kitchen and bathroom renovations, which kept out repairs and handyman requests.

2. 2

   Budget expectations

   Buyers chose a budget range before booking, so the owner could prioritize high-value projects.

3. 3

   Area and timeline limits

   Out-of-area and "just exploring" prospects were filtered out, leaving homeowners ready within 30 to 90 days.

The data

Ads Manager view of the targeted remodeling campaigns.

Results

• 23 qualified appointments booked directly on the owner's calendar
• 122 pre-qualified leads from the campaigns
• $2,200 total ad spend in the first 30 days
• 19% of leads became a booked appointment

What we learned

• The biggest change was predictability: serious homeowners on the calendar every week instead of wondering where the next project would come from.
• Most remodelers are not bad at selling. They lack a consistent system for generating qualified opportunities.